From the content plan to identity: a media intensive course was held at Pirogov University

How can I make the pages of the student scientific circle on social networks more visible, modern and interesting to the audience? The answers to this question were sought at the media intensity of the SS, which took place at Pirogov University.

The event was attended by the elders of the Council of People's Commissars, their deputies and those responsible for media management.

The intensive format of several hours of work allowed:

— to identify problem points on the pages of circles on social networks and analyze them right on the spot;

— get acquainted with the tools that make SNK pages on social networks brighter (various post formats, short videos, video podcasts, and more);

— get a selection of design tools from the media department of the National Academy of Sciences;

— to work out the identity of your club.

To consolidate their knowledge, the teams completed a practical task: they drew up a content plan for two weeks, designed posts and presented their projects to the intensive hosts.

The acquired skills are already helping to make the social media pages of the circles more lively, recognizable and useful. The most pressing questions and ideas will be continued in the fall at the expanded "Media School" of the SS.

Photos from the event can be found in the album.

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