How can we maintain the academic spirit and build strong PR communications in the university environment?

At an educational intensive on the transformation of communication strategies in universities, Vice-Rector for Youth Policy at Pirogov University Vladislava Belyakova presented key theses on building an effective PR system at the university. In the era of digitalization and rapid change, it is important not only to effectively communicate information to a wide audience, but also to preserve the unique academic spirit of the university, without sacrificing it in order to follow fleeting trends.

The key points of the Vice-rector's speech concerned the creation of clear information policy regulations and the active involvement of experts and students in the communication process. In the process of interaction with the media, the press service should act as a single center for coordination and control. It is important that experts understand the benefits of cooperation with the university through official channels. Special attention Vladislava Belyakova focused on the involvement of students in university projects.

"We have formulated our mission statement that Pirogov University is the heart of progress. We are creating science and medicine today in order to prepare those who will become the future of science and medicine tomorrow," she said.

Maintaining a balance between tradition and innovation is a key task facing universities today. It is necessary to honor the historical heritage and academicism, but at the same time speak to the youth in their language, introducing modern formats. The transformation of the academic environment should take place in a positive way, while maintaining depth and seriousness. This is the only way to build strong communications and avoid losing the university's identity in pursuit of trends.

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